Try the sweet stuff, it’s delicious!

Beauty and the Beast the Musical is excited to be partnering with Melbourne’s most magical patisserie, Madeleine De Proust, throughout the Melbourne Season! Choose from the ‘Beauty is Found Within’ trio box or ‘Enchanted Rose Madeline’ (or both), and you’ll be feeling the magic in no time.

For this special collaboration, Hyoju Park and Rong Yao Soh, Co-Founders of Madeleine De Proust, have created four madeleines inspired by Beauty and the Beast.

A LITTLE BIT ABOUT MADELEINE DE PROUST

The name “Madeleine De Proust” is a homage to Marcel Proust’s famous madeleine moment—a symbol of how a simple taste can evoke powerful memories and emotions. For us, our madeleines are more than just pastries; they are carriers of stories, experiences, and a deep-seated passion for our craft. This sense of magic and nostalgia naturally connected with our love for Disney, a world where dreams come true and magic feels real.

“For us, our madeleines are more than just pastries; they are carriers of stories, experiences, and a deep-seated passion for our craft. This sense of magic and nostalgia naturally connected with our love for Disney, a world where dreams come true and magic feels real.

Our love for musicals and Disney has been a constant source of joy and inspiration. The Lion King was the first big musical we watched, and it left an indelible mark on us. The grandeur, storytelling, emotional resonance, passion of the casts, costumes, surroundings, and lights were breathtaking. When the song “Circle of Life” was performed, it was a moment of pure magic, an experience that captivated us entirely. Disney’s ability to create such enchanting worlds has always resonated with us deeply.

Partnering with Disney’s Beauty and the Beast Musical is incredibly exciting for us. Beauty and the Beast is a tale as old as time, a story of love, transformation, and finding beauty within. These themes resonate with our journey and our philosophy at Madeleine De Proust. We are thrilled to create themed madeleines that capture the essence of this enchanting story.”

~ Rong Yao Soh and Hyoju Park, Co-Founders

WHERE AND WHEN TO FIND THEM

Wed to Sun 9am – 3.30pm
253 Lygon Street, Carlton 3053

Website: www.madeleinedeproust.com.au

The specially created madeleines inspired by Disney’s Beauty and the Beast the Musical will be available in-store from Saturday 17 August for a limited time only. Try the sweet stuff, it’s delicious and head to Madeleine De Proust’s store in Carlton!